Japan Enters the Era of “Aging Together with Pets”: How a Silent Shift Is Reshaping Society
In a quiet pet care home in Kazo City, Saitama Prefecture, a 16-year-old Labrador named Sarasa rests on a specially designed nursing bed. Paralysis has taken away her ability...
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When Caring Becomes Costly: Why Pet Healthcare Is Evolving Faster Than We Think
In today’s cities, pets have quietly become emotional anchors for millions. A dog is no longer just a dog, and a cat is rarely “just a cat.” They are...
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When Pets Become Patients: How Veterinary Bills Are Quietly Rewriting the Economics of Love
No one noticed when the first “pet wellness credit card” appeared. It looked like a normal financial product—except the smiling golden retriever on the brochure. But behind that friendly...
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